Course curriculum

  • 1

    Welcome to All White Hat SEO Fundamentals

    • Welcome to White Hat SEO Fundamentals Course!

    • What are your GOALS?

    • Bonus Video: Freelancing Basics

  • 2

    Week 1 - SEO 101

  • 3

    Week 2 - ON PAGE SEO

    • SEO Tools

    • SEO Content Planning

    • Keyword Research: Understanding Search Intent

    • Keyword Research and SEO Content Writing

    • Advanced Keyword Research Strategy

    • Keyword Mapping

    • On Page Optimization and Fixing Common On Page Issues

    • White Hat SEO Fundamentals Week 2 Gate Check

  • 4

    Week 3 - OFF PAGE SEO

    • Guest Posting

    • Unlinked Mentions

    • Skyscraper Linkbuilding

    • Resource Link Building

    • Citation and Directories Listing

    • Broken Linkbuilding

    • Link or 404 Reclamation

    • Old Linkbuilding Tactics

    • Disavowing Toxic Backlinks

    • Linkbuilding Strategy and Anchor Text Selection

    • White Hat SEO Fundamentals Week 3 Gate Check

  • 5

    Week 4 - Website Audits and Monthly SEO Reports

    • Google Analytics Run Through

    • Google Search Console Run Through

    • Optimizing Google My Business

    • Creating SEO Report

    • Conducting an SEO Audit

    • Where to Find SEO Clients

    • White Hat SEO Fundamentals Week 4 Gate Check

  • 6

    July 2022 New Lessons

    • Understanding Google's Core Web Vitals

    • Intro to Google Analytics 4

    • Installing GA4 (For new websites)

    • Key Differences Between UA and GA4

    • The GA4 Reports Dashboard

    • Link building 101: How to build impactful links

    • Effective content marketing: Helpful content that converts

    • Fundamental Course Workbook